NEW BEDFORD (WBSM) — New Bedford is undergoing changes, with an official rebrand of the city’s tourism experience launching this Friday, March 22.
New Bedford’s Tourism and Marketing Office and Mayor Jon Mitchell gathered at the Harbor Hotel downtown Tuesday night to unveil the city’s new campaign.
“Explore New Bedford” will be a campaign to rebrand New Bedford’s tourism scene for locals and visitors.
Mitchell mentioned that since COVID-19, the city has been undergoing significant projects to re-establish its tourism attraction. Recent changes include redeveloping New Bedford’s pier and the pedestrian bridge connecting to the new railway station on Route 18.
For any city, it’s the people who make the community unique. New Bedford is known for art and culture, which is exactly what this rebrand will capture. The new campaign would be another reminder to show visitors all the great attractions New Bedford has to offer.
Ashley Payne, Director of Tourism & Marketing, shared the mission behind “Find Your Scene,” campaign video, which will focus on the people and the diverse community with which New Bedford is filled.
“Our rebranding efforts would authentically reflect the essence of our community and create an inclusive brand for all,” Payne said. “This project stemmed from a deep-rooted desire to create a brand that resonates with everyone who calls New Bedford home as well as those who visit our city.”
